Anika Global – Timber and Forest Products

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Anika Global - Timber and Forest Products

The motive was to increase sales and create awareness in their target 10 cities about their timber products like wood flooring, pergola, panelling etc.

150+ LinkedIn Followers
11000+ Facebook fanbase
Landing page for Google ads


To avoid over-targeting existing visitors.


A dynamically innovative digital media suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular tour. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.


We’ve achieved a Click Through Rate (CTR) of 0.09%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target. February 2013 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 272%.

2.7% CTR

7% Conversion Rate

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