American Honors – US Study Program

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American Honors two year pathway program after school to study in U.S. Universities

The motive was to find leads interested in studying under graduation in USA.

1000+ Facebook page likes, used for blog promotions and re-marketing
Landing page - 19.95% Conversion Rate
 

Challenge

To avoid over-targeting existing visitors.

Solution

A dynamically innovative digital media suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular tour. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.

Results

We’ve achieved a Click Through Rate (CTR) of 0.09%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target. February 2013 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 272%.

2.17% CTR

19.97% Conversion Rate

1000+ Premium Leads

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